Data Management & Monetization

Data monetization strategies that produce bottom-line dollars.

We'll create a long-term plan to extract the most value from your on and offline email data.

An email database is a highly valuable asset for any digital forward company. We help clients extract significantly more value from there on and offline email data with the consumer journey and compliance paramount. Our operational and deliverability experts manage the entire process: data hygiene, encrypted & secure data transfer, ESP/MTA management, IP warming, domain reputation, promotional/ad content, and reporting with complete transparency.
Email data is one of the most valuable assets an organization has, however, many companies struggle to effectively leverage it. When faced with the high costs, complex compliance requirements, and a lack of sending expertise, companies often turn to agency email specialists to manage the entire process.
We uphold the highest standards of data privacy and email compliance practices. Our team has over 15 years experience within Can-Spam, GDPR and CCPA email compliance regulations. We meticulously review all permissions stated in a data/list owners privacy policy at lead capture. Additionally, all data is validated and cleaned before all deployments – flagging for spam traps, honey-pots, and blacklists to reduce overall bounce, compliant and unsubscribe rates.
Our process delivers the right advertisement, at the right time, to the right consumer. We pinpoint historic consumer activity and capitalize on profitable cross-sell opportunities producing incremental value to your data asset.

Creating More Customers One Email at a Time –

Email Marketing, Driven by Data Intelligence.

Email marketing is powerful. Many of the largest digital ad spenders in the world consider it an essential channel. Others miss out on email’s potential by disregarding its effectiveness, employ outdated and underperforming strategy or worse, have worked with an inexperienced email agency which hurt their brand’s customers loyalty and trust.  At Massive, we onboard each new client with a detailed, transparent, and strategic roadmap based on their familiarity with email and short/medium/long term acquisition goals. Our client-centric approach gives way to long-term, universal success in the channel.

The Power of Email Marketing

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73% of millennials prefer communications from businesses to come to them via email.
(Hubspot, 2019)

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Almost three-quarters of US consumers purchased a product directly as a result of an email they received.
(Cheetah Digital, 2020)

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For every $1 you spend on email marketing you can expect an average return of $42.
(DMA 2019)

Make Email Acquisition Your Secret Weapon

It’s time to make all of your customer acquisition channels work together to generate massive results for your brand. Speak with an email marketing expert today to learn how Massive can turn email into your company’s new secret weapon.