Data Driven Digital Marketing Intelligence

Massive is the Fastest Growing Company in the Email Customer
Acquisition Space.

Massive cultivates the top talent in the industry and leverages their collective experience to meet your needs.

Experience, Leadership, Transparency, Integrity. Results. Characteristics which result in highly successful, long-term partnerships for a leading Nationwide Mortgage company, multiple top P&C Insurance companies, a major bank/credit card issuer, a 2020 Presidential candidate and many others.

Meet our World-Class Team

Our leadership team:

Zach Pritchett


Zach is a thought leader within performance marketing, lead generation, email deliverability, website funnel optimization and currently leading Massive’s world-class team and growth strategy. He lives in Los Angeles with his wife Zoe and three daughters Sloane, Dylan and Mila. Zach holds a BA in Sociology from Wheaton College in Norton, MA.

David Cutter

Partner & President

David spent 15 years as a banker in NYC, advising large corporations and institutional clients in currency management. After leaving banking he moved his family back west to Park City, Utah where he entered the world of digital marketing, co-founding Massive which specializes in data monetization and performance marketing. His experience in sales and data analysis has helped Massive quickly become a leader in the digital marketing space. David holds a Degree in International Business from the University of Colorado, at Boulder.

Our team of experts:

Eric Osterman

EVP Business Development

Eric Osterman is the Executive Vice President of Business Development at Massive. He has 15 years of experience in the performance marketing space and over 20 years of professional sales and client management experience in environments from startups to public companies. He brings a wealth of knowledge and expertise in identifying potential clients, relationship development, and account growth. Eric holds a B.A. in Psychology from the University of Wisconsin-Milwaukee.

Samantha Yen

VP of Operations

Samantha is the Vice President of Operations for Massive & Company. She is an expert in performance marketing and has over 10 years of experience leading both technical operations and SaaS product teams. She is a Certified Scrum Product Owner and holds a BS degree in Economics from The University of Florida.

Craig Hanselman

Head of Email Marketing-Agency

Craig is the Head of Email Marketing – Agency at Massive.  He is a seasoned veteran with 15+ years in the Email Marketing Industry. For the past 15 years Craig owned a mailing platform and managed the 3 mail teams and operational side of the business. Craig Specializes in Email Delivery, affiliate marketing, customer acquisition, ISP relationships and a vast list of advertisers and publishers. He is skilled in landing page optimization, media buying, CPL, CPC and CPA models. Craig holds a BS in Marketing from Penn State University.

Greg Sher

Director of Media

Greg began his career in the insurance lead gen world, including buying leads for the largest health insurance carrier in the US in the late 2000s. From there he spent a decade in PPC and Display advertising, becoming an expert in direct response advertising. He has managed advertising budgets in the tens of millions of dollars, as well as teams of people, for fortune 500 companies—always exceeding expectations and goals. An expert in the lead gen space with a unique knowledge set, Greg knows how to build a successful program from start to finish, and how to focus on optimizations to maximize results.

Lindsey Buechner

Director of Product Marketing

Lindsey has over 12 years of experience working on successful growth and performance marketing campaigns for Fortune 500 and startup companies—including a decade spent creating targeted marketing programs. Lindsey brings to Massive her industry expertise, from consumer acquisition programs and email best practices to proven growth marketing tactics.

Cat Covert

Head of Email

Cat brings over 12 years of omnichannel digital customer experience, with an email marketing focus. Her attention to the customer experience aids in creating 1:1 customer communications that result in customer engagement.

Chad Lindstrom

Dir. of Publisher Management

Chad Lindstrom is the Director of Publisher Management. With over eight years of digital marketing experience (seven specifically in the affiliate space), Chad understands what it takes to lead a successful campaign start to finish. As an expert liaison, Chad has extensive knowledge of the industry and thorough insight on the unique needs of merchants and affiliates. Through his ambition and charisma, he’s cast a wide net of relationships with hundreds of affiliates, merchants, and Networks throughout the years. An adrenaline junkie based out of San Diego, Chad enjoys extreme sports including skiing, rock climbing, and surfing (literally in his backyard)!

Rich Tarjeft

VP of Business Development

Richard is the Vice President of Business Development for Massive. He has 20 years experience in all facets of digital marketing and business development. He founded two companies in the space and had one exit acquisition. In addition he has held roles as both a director and CMO for fast growing ad-tech companies. Richard attended the University of Michigan while running his first company in the performance marketing industry.

Markus Patsch

Dir. of Advertiser Management

Markus joined Massive in 2019, bringing with him 15 years of client management experience. Charged with sourcing and growing new client accounts, he has established and cultivated relationships with some of the largest brands in the world. Prior to joining Massive as Director of Advertiser Management, Markus was a Director at UBS Investment Bank, handling institutional accounts.

Brandon Cook

Dir. of Publisher Management

Brandon joined Massive in January 2021, bringing with him a decade of experience in the affiliate space. Brandon takes great pride in developing relationships and growing revenues with his publisher partners. He views himself as an extension of his partners’ businesses and as such, prioritizes their best interests, provides dedicated attention with a personal touch, recommends tailored growth strategies, and dives deep into campaign analysis. Brandon is based in South Florida where he spends his “off” hours painting, devouring podcasts, and discovering new music, movies, and shows. Reach out to him any time to chat about Massive’s inventory of branded offers and fresh data supply.

Becca Abdul-Aal

Director of Operations

Becca is the Director of Operations for Massive & Company. She has been an industry leader for over 6 years and has expertise in the Technical Operations and Product Development space. She earned her BS degree in Fine Arts at the University of Dayton. In her free time, Becca enjoys hanging out with her family and her two dogs Huck and Nala.

Joe Aufiero

Dir. of Publisher Management

To his role as Director of Publisher Management for Massive, Joe brings five years of experience in Media Buying and Business Development—all in the performance marketing space. Dedicated to getting the most out of each campaign, Joe uses his analytical and creative thinking to help publishers succeed.

Dane Hartog

Business Development Director

Dane is the Director of Business Development, who leverages his experience in lead generation, digital marketing, and client relations to develop Massive’s calls business.  Dane lives in his hometown of Sacramento, CA and holds a BA degree in Global Studies from University of California, Santa Barbara.

Michelle Larose

Operations Associate

Michelle is the newest member of our operations team at Massive. She is a graduate of Regis University in Denver, CO, where she obtained a degree in Business Marketing and Physical Education. Michelle is a former Division II softball player and just recently came back from a year-long trip abroad teaching English in Spain. Based in California, when not at work you can find Michelle surfing, sailing, or just being active outside.

Arfan Mahmood

Director of Technology

Arfan is the Director of Technology at Massive & Company. He has 15 years of experience having served a variety of industries and companies for their technical needs. He leads the Massive technical team for all front-end and backend development. Arfan is a certified OOAD and MCAD specialist and holds a BS in Computer Science degree from the University of the Punjab, Lahore.

Erika Grezeszak

Director of Client Services

Erika is the Director of Operations for Massive & Company. She has over 5 years of experience in marketing, and is skilled in client operations and compliance. She calls Denver home.  In her free time Erika enjoys hiking, skiing, and checking out local breweries.

Adam Smith

Director of Publisher Mgmt.

Adam comes to Massive  with a long track record of success, working primarily with startups and helping to scale them to become multinational companies, mainly in the Asia Pacific region. Primarily focused on MLM corporate management, Adam has tracked revenue growth of hundreds of millions of dollars over a ten year period. In 2017 he switched focuses to performance marketing in the digital media space. After spending a few years with a premier network, Adam joins Massive with a deep knowledge of scaling lead gen campaigns with Facebook and Native traffic sources.

Sarah Dionne

Creative Director

Sarah received her BA in Science Industrial Technology with a specialization in Graphics technology. She began her career in the direct marketing industry becoming an expert in dynamic print design and development. She soon moved on to specialize in email design and development, providing channel growth to various Fortune 500 companies.

Karen Boyce


Karen has been with Massive since 2019. Her background includes more than 25 years of organizational experience in the areas of Controller and CFO—to improve business operations and strategies, and increase employee performance efficiencies. She has a strong background in contract management and the overall procedures and financial operations of businesses. Karen holds a Master of Business Administration from Grand Canyon University (1998), a BS in Communications from Arizona State University (1995), and a Paralegal Certificate (1991).